About us

Our vision

Being proud to represent Hasselblad and many world leading suppliers of photo and imaging technology, our vision is to play the leading role in the supply of high end equipment for professional photographers and advanced enthusiasts in China, Hong Kong, and Macau. We strive to provide our customers with state-of-the art solutions covering their evolving needs and to offer above average service standards.

Our history

Shriro (H.K.) Ltd. has represented leading photographic brands such as Hasselblad and Nikon since many decades and played a crucial role in establishing Hasselblad's leading market position in China. In 2003 the Shriro Group ( www.shriro.com ) significantly enhanced its engagement in the photographic sector through the acquisition of Victor Hasselblad A/B of Sweden. In 2004, the Group acquired Imacon A/S of Denmark, a leading supplier of professional scanners and digital backs, a move that firmly launched Hasselblad ( www.hasselblad.com ) into the digital age. At the same time, Shriro (H.K.) Ltd. acquired the business of Hong Kong based Traxler Limited, a company specializing in the distribution of high end professional photographic equipment. Today Shriro (H.K.) Ltd. represents and unmatched portfolio of leading brands in the photographic field.