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2020.01.15

HASSELBLAD LAUNCHES XCD 4/45P

THE WORLD’S LIGHTEST DIGITAL MEDIUM FORMAT AUTOFOCUS LENS

Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P. Designed for the utmost in portability, the XCD 45P stands as the most lightweight and compact member of the XCD lens family. Weighing only 320g (0.7 lbs) and measuring 47mm (1.85 in) in depth, the XCD 45P is the world’s lightest digital medium format autofocus lens on the market today.

2019.11.07

ZEISS Unveils New High-End Cinematography Optics

ZEISS has unveiled the ZEISS Supreme Prime Radiance lenses, an exclusive new set of seven high-end cinematography lenses. The lenses are based on the high-speed ZEISS Supreme Prime lens family with the benefit of the new T*blue coating, which offers a distinctive look and consistent flares without any compromises.

2019.10.16



© Rory Doyle, USA, 2019 ZEISS Photography Award

ZEISS Photography Award 2020
"Seeing Beyond – Discoveries"

Photographers from all over the world are invited to submit a photo series by February 4, 2020, in response to the topic "Seeing Beyond – Discoveries."

The fifth ZEISS Photography Award competition is now open. The World Photography Organisation and ZEISS are calling on ambitious photographers from all over the world to present their work on the topic of “Seeing Beyond – Discoveries” to an international expert jury. They can submit photo series comprising five to ten images until February 4, 2020, at www.zeiss.com/photographyaward.

A shortlist of up to 15 of the best entries will be announced alongside the winning series on March 31, 2020. The winner can look forward to fantastic prizes: ZEISS camera lenses of their choosing to the value of €12,000 and €3,000 to put towards a photo trip.


2019.07.19

HASSELBLAD LAUNCHES THE 907X SPECIAL EDITION TO CELEBRATE 50 YEARS ON THE MOON

Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its role as the cameras chosen by NASA for space photography, and even more so, the cameras that documented the historical moment of the first humans on the Moon. In honour of this momentous occasion, Hasselblad launches the limited 907X Special Edition, which includes the 907X camera body and CFV II 50C digital back, both in matte black with commemorative “On the Moon Since 1969” anniversary text.

2019.06.19

Hasselblad announce 5 new products

Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II 50C digital back and 907X camera body

HASSELBLAD EXPANDS REACH OF MEDIUM FORMAT IMAGING FOR EVEN MORE CREATIVE VERSATILITY

Following the revolutionary introduction of the world’s first mirrorless medium format digital camera, the X1D-50c, Hasselblad introduces new additions to its product portfolio that bring the joy of medium format photography to image makers with the capabilities to support their creative endeavours. This includes the evolved X1D II 50C camera, the eagerly awaited XCD 3,5-4,5/35-75 Zoom Lens and Phocus Mobile 2. In addition, Hasselblad reveals the development details of the upcoming CFV II 50C digital back and 907X camera body. Hasselblad’s newest offerings yet again expand the potential of medium format photography with modularity and flexibility, all while offering the brand’s renowned, stunning image quality.

2019.04.08

ZEISS Batis 2/40 CF firmware update available

2019.04.24

New ZEISS Otus 1.4/100 DSLR Lens for the Most Demanding Applications

ZEISS adds a tele focal length to its line of lenses for full-frame DSLR cameras from Canon or Nikon

2019.04.08

ZEISS Batis 2/40 CF firmware update available

2019.04.04

ATOMOS UNVEILS SHOGUN 7 – THE ULTIMATE MONITOR, RECORDER AND SWITCHER WITH UNBELIEVABLE HDR.

Stunning 7-inch 1,500nit HDR touchscreen with 1,000,000:1 contrast ratio, ProRes RAW recording and real-time Dolby Vision output.

The new Atomos Shogun 7 is the ultimate 7-inch HDR monitor, recorder and switcher. Precision-engineered for the film and video professional, it uses the very latest video technologies available. Shogun 7 features a truly ground-breaking HDR screen - the best of any production monitor in the world. See perfection on the all-new 1500nit daylight-viewable, 1920x1200 panel with an astounding 1,000,000:1 contrast ratio and 15+ stops of dynamic range displayed. Shogun 7 will truly revolutionize the on-camera monitoring game.

2019.03.19

Atomos Pre-NAB Promotion

Promotion starts from the 15th of March till the 30th of April.

Shogun Inferno :
Promotion price HK$8,600
(original HK$11,050)

Ninja Inferno :
Promotion price HK$6,900
(original HK$8,500)

2019.03.08

Broncolor Spring Promotion 2019

Buy Move Outdoor Kit 1 and Para 88 / 133, get a FREE MobiLED lamphead and Move lithium-ion battery